Web 2.0 Company: Be On The Net: Tools and Strategies

Defining a strategy to be online effectively

At the end of the “Web 2.0 Enterprise” seminar realized under the Digital Excellence project, Lucca’s Chamber of Commerce Digitalisation Office promotes two final appointments (the other is scheduled for March 8, 2016) to summarize, in An overview, the main themes discussed in the previous meetings.

The aim of the first seminar is to provide an overview of the strategies and tools available to the company to ensure effective online presence and increase visibility of the company site.
Specifically, a range of tools and practices will be introduced to optimize a company’s network presence: web usability, SEO, Market Analyzers, Google My Business, etc.

The invitation is aimed at entrepreneurs and professionals interested in implementing / optimizing their online presence in order to effectively promote their business

Participation is free
From 9.30 am to 1 pm

Speakers:
Dr. Lorenzo Arganini, examiner for Excellence in Digital 2015. Laurea Specialistica in filosofia at the La Sapienza University of Rome and later graduated in Marketing & Communication at the Luiss Business School in Rome.
Dr. Luca Dal Poggetto, scholar of Excellence in Digital 2015. Master Degree in International Relations at the University of Bologna.