Rethinking the product

The exhibition of prototypes, created by companies in the provinces of Lucca, Pisa, Pistoia, Prato and Terni and organized by the Chamber of Commerce of Lucca, is open from 22nd March to 7th April 2013.

It is an initiative that focuses on experimenting and innovating the product through aggregation and contamination between different fields in order to attain new intended uses.

This 5th edition – the first for the Chamber of Commerce of Lucca – sees the collaboration of 5 Chambers of Commerce (Lucca, Pisa, Pistoia, Prato and Terni) and the participation of 43 companies, for a total of 60 prototypes created. In September 2012, these products participated at 100% design show in London, and at the end of January 2013, at Milan’s Macef – International Home Show.