{"id":15038,"date":"2016-03-01T16:10:43","date_gmt":"2016-03-01T15:10:43","guid":{"rendered":"https:\/\/www.musapietrasanta.it\/en\/?p=15038"},"modified":"2017-04-24T14:43:39","modified_gmt":"2017-04-24T12:43:39","slug":"web-2-0-company-electronic-commerce-objectives-models-tools","status":"publish","type":"post","link":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/","title":{"rendered":"Web 2.0 Company: Electronic Commerce: Objectives, Models, Tools"},"content":{"rendered":"<p id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-medium\" dir=\"ltr\" data-placeholder=\"Traduzione\"><span lang=\"en\">How to Sell Your Own Online Products<\/span><\/p>\n<p>At the end of the web 2.0 seminar project realized under the Digital Excellence project, Lucca&#8217;s Chamber of Commerce Digitalization promotes the second appointment (the first was held on 23 February) to summarize, in an overview , The main topics discussed in previous meetings.<\/p>\n<p>Recent surveys show that even in our country the trend of transforming commerce from traditional to electronic or in any case of the integrated use of the web and traditional channel for the sale of goods and services is growing steadily. This second seminar aims to provide an overview of the current e-commerce scenario and future prospects, as well as illustrate the use of functional tools for effective online sales activities such as open source e-commerce CMS, Google Shopping , Google Analytics and Google Adwords.<\/p>\n<p>The seminar is aimed at entrepreneurs who intend to undertake an on-line business but also those who have already implemented this business but are interested in optimizing their sales channels.<\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-medium\" dir=\"ltr\" data-placeholder=\"Traduzione\"><span lang=\"en\">Participation is free<\/span><br \/>\nfrom 9.30 am to 1 pm<\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-medium\" dir=\"ltr\" data-placeholder=\"Traduzione\"><span lang=\"en\">Speakers:<br \/>\n<\/span>Dr. Lorenzo Arganini, examiner for Excellence in Digital 2015. Laurea Specialistica in filosofia at the La Sapienza University of Rome and later graduated in Marketing &amp; Communication at the Luiss Business School in Rome.<br \/>\nDr. Luca Dal Poggetto, scholar of Excellence in Digital 2015. Master Degree in International Relations at the University of Bologna.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Sell Your Own Online Products At the end of the web 2.0 seminar project realized under the Digital Excellence project, Lucca&#8217;s Chamber of Commerce Digitalization promotes the second appointment (the first was held on 23 February) to summarize, in an overview , The main topics discussed in previous meetings. Recent surveys show that [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-15038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archivio-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web 2.0 Company: Electronic Commerce: Objectives, Models, Tools - Museo Virtuale della Scultura e dell&#039;Architettura - Musa<\/title>\n<meta name=\"description\" content=\"How to Sell Your Own Online Products At the end of the web 2.0 seminar project realized under the Digital Excellence project, Lucca&#039;s Chamber of Commerce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web 2.0 Company: Electronic Commerce: Objectives, Models, Tools - Museo Virtuale della Scultura e dell&#039;Architettura - Musa\" \/>\n<meta property=\"og:description\" content=\"How to Sell Your Own Online Products At the end of the web 2.0 seminar project realized under the Digital Excellence project, Lucca&#039;s Chamber of Commerce\" \/>\n<meta property=\"og:url\" content=\"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Museo Virtuale della Scultura e dell&#039;Architettura - Musa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musa.pietrasanta\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-01T15:10:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-24T12:43:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/musapietrasanta.it\/wp-content\/uploads\/2017\/04\/logoMusa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1748\" \/>\n\t<meta property=\"og:image:height\" content=\"845\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michele Cerreta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michele Cerreta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/en\\\/web-2-0-company-electronic-commerce-objectives-models-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/en\\\/web-2-0-company-electronic-commerce-objectives-models-tools\\\/\"},\"author\":{\"name\":\"Michele Cerreta\",\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/#\\\/schema\\\/person\\\/1ce9ed822aa8d6f01d8db056f77242ba\"},\"headline\":\"Web 2.0 Company: Electronic Commerce: Objectives, Models, Tools\",\"datePublished\":\"2016-03-01T15:10:43+00:00\",\"dateModified\":\"2017-04-24T12:43:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/en\\\/web-2-0-company-electronic-commerce-objectives-models-tools\\\/\"},\"wordCount\":229,\"publisher\":{\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/en\\\/web-2-0-company-electronic-commerce-objectives-models-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/musapietrasanta.it\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/logoMusa.jpg\",\"articleSection\":[\"Archivio\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/en\\\/web-2-0-company-electronic-commerce-objectives-models-tools\\\/\",\"url\":\"https:\\\/\\\/musapietrasanta.it\\\/en\\\/web-2-0-company-electronic-commerce-objectives-models-tools\\\/\",\"name\":\"Web 2.0 Company: Electronic Commerce: Objectives, Models, Tools - Museo Virtuale della Scultura e dell&#039;Architettura - Musa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/en\\\/web-2-0-company-electronic-commerce-objectives-models-tools\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/en\\\/web-2-0-company-electronic-commerce-objectives-models-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/musapietrasanta.it\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/logoMusa.jpg\",\"datePublished\":\"2016-03-01T15:10:43+00:00\",\"dateModified\":\"2017-04-24T12:43:39+00:00\",\"description\":\"How to Sell Your Own Online Products At the end of the web 2.0 seminar project realized under the Digital Excellence project, Lucca's Chamber of Commerce\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/en\\\/web-2-0-company-electronic-commerce-objectives-models-tools\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/musapietrasanta.it\\\/en\\\/web-2-0-company-electronic-commerce-objectives-models-tools\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/en\\\/web-2-0-company-electronic-commerce-objectives-models-tools\\\/#primaryimage\",\"url\":\"https:\\\/\\\/musapietrasanta.it\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/logoMusa.jpg\",\"contentUrl\":\"https:\\\/\\\/musapietrasanta.it\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/logoMusa.jpg\",\"width\":1748,\"height\":845},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/en\\\/web-2-0-company-electronic-commerce-objectives-models-tools\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/musapietrasanta.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web 2.0 Company: Electronic Commerce: Objectives, Models, Tools\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/#website\",\"url\":\"https:\\\/\\\/musapietrasanta.it\\\/\",\"name\":\"Museo Virtuale della Scultura e dell&#039;Architettura - Musa\",\"description\":\"Uno spazio dedicato alla promozione del territorio e delle sue eccellenze produttive.\",\"publisher\":{\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/musapietrasanta.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/#organization\",\"name\":\"Musa Pietrasanta\",\"url\":\"https:\\\/\\\/musapietrasanta.it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.musapietrasanta.it\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/logo-quadrato.jpg\",\"contentUrl\":\"https:\\\/\\\/www.musapietrasanta.it\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/logo-quadrato.jpg\",\"width\":900,\"height\":900,\"caption\":\"Musa Pietrasanta\"},\"image\":{\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/musa.pietrasanta\",\"https:\\\/\\\/www.instagram.com\\\/musapietrasanta\\\/\",\"https:\\\/\\\/it.pinterest.com\\\/musapietrasanta\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/musapietrasanta\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/musapietrasanta.it\\\/#\\\/schema\\\/person\\\/1ce9ed822aa8d6f01d8db056f77242ba\",\"name\":\"Michele Cerreta\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Web 2.0 Company: Electronic Commerce: Objectives, Models, Tools - Museo Virtuale della Scultura e dell&#039;Architettura - Musa","description":"How to Sell Your Own Online Products At the end of the web 2.0 seminar project realized under the Digital Excellence project, Lucca's Chamber of Commerce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/","og_locale":"en_US","og_type":"article","og_title":"Web 2.0 Company: Electronic Commerce: Objectives, Models, Tools - Museo Virtuale della Scultura e dell&#039;Architettura - Musa","og_description":"How to Sell Your Own Online Products At the end of the web 2.0 seminar project realized under the Digital Excellence project, Lucca's Chamber of Commerce","og_url":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/","og_site_name":"Museo Virtuale della Scultura e dell&#039;Architettura - Musa","article_publisher":"https:\/\/www.facebook.com\/musa.pietrasanta","article_published_time":"2016-03-01T15:10:43+00:00","article_modified_time":"2017-04-24T12:43:39+00:00","og_image":[{"width":1748,"height":845,"url":"https:\/\/musapietrasanta.it\/wp-content\/uploads\/2017\/04\/logoMusa.jpg","type":"image\/jpeg"}],"author":"Michele Cerreta","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michele Cerreta","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/#article","isPartOf":{"@id":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/"},"author":{"name":"Michele Cerreta","@id":"https:\/\/musapietrasanta.it\/#\/schema\/person\/1ce9ed822aa8d6f01d8db056f77242ba"},"headline":"Web 2.0 Company: Electronic Commerce: Objectives, Models, Tools","datePublished":"2016-03-01T15:10:43+00:00","dateModified":"2017-04-24T12:43:39+00:00","mainEntityOfPage":{"@id":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/"},"wordCount":229,"publisher":{"@id":"https:\/\/musapietrasanta.it\/#organization"},"image":{"@id":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/musapietrasanta.it\/wp-content\/uploads\/2017\/04\/logoMusa.jpg","articleSection":["Archivio"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/","url":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/","name":"Web 2.0 Company: Electronic Commerce: Objectives, Models, Tools - Museo Virtuale della Scultura e dell&#039;Architettura - Musa","isPartOf":{"@id":"https:\/\/musapietrasanta.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/#primaryimage"},"image":{"@id":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/musapietrasanta.it\/wp-content\/uploads\/2017\/04\/logoMusa.jpg","datePublished":"2016-03-01T15:10:43+00:00","dateModified":"2017-04-24T12:43:39+00:00","description":"How to Sell Your Own Online Products At the end of the web 2.0 seminar project realized under the Digital Excellence project, Lucca's Chamber of Commerce","breadcrumb":{"@id":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/#primaryimage","url":"https:\/\/musapietrasanta.it\/wp-content\/uploads\/2017\/04\/logoMusa.jpg","contentUrl":"https:\/\/musapietrasanta.it\/wp-content\/uploads\/2017\/04\/logoMusa.jpg","width":1748,"height":845},{"@type":"BreadcrumbList","@id":"https:\/\/musapietrasanta.it\/en\/web-2-0-company-electronic-commerce-objectives-models-tools\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/musapietrasanta.it\/en\/"},{"@type":"ListItem","position":2,"name":"Web 2.0 Company: Electronic Commerce: Objectives, Models, Tools"}]},{"@type":"WebSite","@id":"https:\/\/musapietrasanta.it\/#website","url":"https:\/\/musapietrasanta.it\/","name":"Museo Virtuale della Scultura e dell&#039;Architettura - Musa","description":"Uno spazio dedicato alla promozione del territorio e delle sue eccellenze produttive.","publisher":{"@id":"https:\/\/musapietrasanta.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/musapietrasanta.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/musapietrasanta.it\/#organization","name":"Musa Pietrasanta","url":"https:\/\/musapietrasanta.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/musapietrasanta.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.musapietrasanta.it\/wp-content\/uploads\/2016\/09\/logo-quadrato.jpg","contentUrl":"https:\/\/www.musapietrasanta.it\/wp-content\/uploads\/2016\/09\/logo-quadrato.jpg","width":900,"height":900,"caption":"Musa Pietrasanta"},"image":{"@id":"https:\/\/musapietrasanta.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/musa.pietrasanta","https:\/\/www.instagram.com\/musapietrasanta\/","https:\/\/it.pinterest.com\/musapietrasanta\/","https:\/\/www.youtube.com\/user\/musapietrasanta"]},{"@type":"Person","@id":"https:\/\/musapietrasanta.it\/#\/schema\/person\/1ce9ed822aa8d6f01d8db056f77242ba","name":"Michele Cerreta"}]}},"_links":{"self":[{"href":"https:\/\/musapietrasanta.it\/en\/wp-json\/wp\/v2\/posts\/15038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musapietrasanta.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musapietrasanta.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musapietrasanta.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/musapietrasanta.it\/en\/wp-json\/wp\/v2\/comments?post=15038"}],"version-history":[{"count":2,"href":"https:\/\/musapietrasanta.it\/en\/wp-json\/wp\/v2\/posts\/15038\/revisions"}],"predecessor-version":[{"id":15043,"href":"https:\/\/musapietrasanta.it\/en\/wp-json\/wp\/v2\/posts\/15038\/revisions\/15043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musapietrasanta.it\/en\/wp-json\/wp\/v2\/media\/15007"}],"wp:attachment":[{"href":"https:\/\/musapietrasanta.it\/en\/wp-json\/wp\/v2\/media?parent=15038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musapietrasanta.it\/en\/wp-json\/wp\/v2\/categories?post=15038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musapietrasanta.it\/en\/wp-json\/wp\/v2\/tags?post=15038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}